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Online Marketing Brisbane

Search Engine Marketing (or SEM) refers to paid advertising on Search Engines such as Google.

The key reasons to engage in Search Engine Marketing include:

It is very, very targeted. Only people who are searching for your product will see your ad. Try doing that with a newspaper ad!
It can be controlled. You can turn it off and on and set a daily budget.
It is highly measurable. You can measure how many times you ad is shown, how often it is clicked on and when someone does the desired action (eg. fills in a contact us form)
It is easily refined. You can test variables to see which works best.
It is relatively inexpensive. You only pay when someone clicks on your ad.
It is for businesses with big or small budgets. You decide how much you want to spend per day, and it stops there.

There is a bit of science behind running Google Adwords (Pay per click) campaigns. It is quite easy to setup yourself but without proper guidance you could be paying too much per click.

Best practice for 'pay per click' campaigns is that you should never link your ad to your website. Instead you need to link to a specially built landing page which guides the visitor to do precisely want you want them to do and doesn't clutter the message with other 'noise'. The content on the landing page needs to be designed to closely match your chosen 'keywords' to ensure you maximise success (and reduce your costs).

Talk to us about whether Search Engine Marketing is right for you. We can help you with campaign setup, landing page development and ongoing refinement of your campaigns.

Create a Marketing oriented website

This is the first fundamental element you need for online marketing success. Seems obvious doesn't it. But many websites fail to deliver results because they lack marketing focus. If your website was a salesperson would you have sacked it by now.

Attract Website Visitors

Successful websites need visitors like people need air. Many businesses still rely on the "Build it and they will come" approach to marketing their business online. But getting them to come takes time, effort and investment.

Convert Clicks into Customers

You can have thousands of visitors a week to your website, but if no-one actually becomes your customer, what's the point. You don't have to sell online to turn clicks into customers. We can show you how.

Communicate and Relate

Harness the power of the internet to promote, communicate and build relationships with your customers and potential customers. Keep top of mind, give something in return and watch your business grow.

Measure and Refine

What you can measure you can manage. You need to monitor your online results and make improvements regularly. Actual results offer the best advice possible. But first you need the tools and knowhow.