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Online Marketing Brisbane

A landing page is usually a single web page which stands alone to support a specific online or offline campaign.

For example we use landing pages for:

Email marketing - by providing a click through to the landing page from an email
Google Adwords campaigns - it is best practice to use a landing page for these campaigns rather than your website.
As a support for offline campaigns - sometimes it is useful to create a specific landing page for an ad campaign which contains only the information you need to support that campaign. The landing page would be designed to look like the advertising rather than your website.

A landing page, by design, needs to be singleminded in its message. It should provide a clear reason and easy mechanism for the visitor to respond. The emphasis is on 'conversion' ie. getting results.

A microsite is like a mini-website of up to 5 pages. It is used in a similar way to a landing page but can contain more information or functions. Microsites are usually a temporary website setup for a specific purpose. When that purpose has passed then the site is taken down.

In conjuction with developing your online and offline campaigns, we can design and develop landing pages and microsites, specific to that campaign.

Contact us for a quote.

Create a Marketing oriented website

This is the first fundamental element you need for online marketing success. Seems obvious doesn't it. But many websites fail to deliver results because they lack marketing focus. If your website was a salesperson would you have sacked it by now.

Attract Website Visitors

Successful websites need visitors like people need air. Many businesses still rely on the "Build it and they will come" approach to marketing their business online. But getting them to come takes time, effort and investment.

Convert Clicks into Customers

You can have thousands of visitors a week to your website, but if no-one actually becomes your customer, what's the point. You don't have to sell online to turn clicks into customers. We can show you how.

Communicate and Relate

Harness the power of the internet to promote, communicate and build relationships with your customers and potential customers. Keep top of mind, give something in return and watch your business grow.

Measure and Refine

What you can measure you can manage. You need to monitor your online results and make improvements regularly. Actual results offer the best advice possible. But first you need the tools and knowhow.