How we can help

Online Marketing Brisbane

There are two main types of email marketing:

Campaigns - once off emails designed to get a specific response. They usually consist of an email plus a customised landing page.
Email newsletters - regular email communication that keeps you top of mind and builds relationships. To look professional it's a great idea to have a newsletter template created to match your website design.

Email marketing is a great tool to have in your marketing toolkit because:

It is inexpensive
It is targeted
It drives direct action ie. Buy, enquire, download, register
It is measurable
It builds relationships, loyalty and trust
It builds awareness
It's easy for people to forward to others

But to be effective you must have the right discipline and advice.

We can provide:

Strategic advice and campaign planning
Newsletter templates designed to match your website and reinforce your brand
Access to email marketing engines- do it yourself, or we can do it for you
Design of marketing emails, landing pages and micro-sites that encourage clicking and drive results
The tools and know-how to measure the success of your campaigns or newsletters.

Click here to view a video demonstration of the email marketing engine and tools we regularly implement for our clients - in fact, its the one we use to send out our Cat and Moose newsletters.

Create a Marketing oriented website

This is the first fundamental element you need for online marketing success. Seems obvious doesn't it. But many websites fail to deliver results because they lack marketing focus. If your website was a salesperson would you have sacked it by now.

Attract Website Visitors

Successful websites need visitors like people need air. Many businesses still rely on the "Build it and they will come" approach to marketing their business online. But getting them to come takes time, effort and investment.

Convert Clicks into Customers

You can have thousands of visitors a week to your website, but if no-one actually becomes your customer, what's the point. You don't have to sell online to turn clicks into customers. We can show you how.

Communicate and Relate

Harness the power of the internet to promote, communicate and build relationships with your customers and potential customers. Keep top of mind, give something in return and watch your business grow.

Measure and Refine

What you can measure you can manage. You need to monitor your online results and make improvements regularly. Actual results offer the best advice possible. But first you need the tools and knowhow.