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Online Marketing Brisbane

Online marketing, now more commonly called digital marketing, is fast becoming one of the essentials of business.

Consumer behaviour and media habits have changed incredibly just in the last 3-5 years - let alone in the last 10 years. Yet only 54% of small businesses have a website. Small businesses risk being left far behind their bigger compeititors.

Just look at this research and statistics:

52% of people research a product or service online before they buy it instore
61% of Australian Internet users regularly purchase goods and services online
Australians aged between 25-34 shopped online the most (71%), followed by 35-44 year olds (66%)

Source: Australian Bureau of Statistics Household Use of Information Technology 2006-07 report, Forrester research 2006 and ABC News 2008)

Most tellingly, 91% of consumers rely on the Web to get current news or information, vastly eclipsing more traditional outlets such as television. No wonder why broadcasters and newspaper publishers are struggling to adapt in today’s digital realm.

Source: Avenue A | Razorfish Digital Consumer Behavior Study 2007

People of all age groups are preferring to receive marketing via digital methods but for different reasons:

Older consumers who grew up in neighbourhoods and physical communities are quite comfortable with businesses knowing where they live and their home phone numbers,even those businesses they do not have a relationship with.

In sharp contrast, younger consumers have built a virtual firewall around themselves and are extremely protective of their personal space and physical address. They are also far more comfortable limiting contact with companies to marketing channels such as digital channels that they can control.

Interestingly ... old and young are increasingly comfortable providing email addresses to businesses that they do as well as do not deal with.

ADMA Consumer Insights 2008

The 2009 AIMIA Digital Services Index™ Online Survey confirms the fundamental shift to Digital. Despite prevailing economic conditions, investment in Digital will increase, with the expectation that customer revenue and customer engagement will follow.This is most significant in larger organisations where the shift appears to be structural and long term. 2009 marks the Rise of Digital

Create a Marketing oriented website

This is the first fundamental element you need for online marketing success. Seems obvious doesn't it. But many websites fail to deliver results because they lack marketing focus. If your website was a salesperson would you have sacked it by now.

Attract Website Visitors

Successful websites need visitors like people need air. Many businesses still rely on the "Build it and they will come" approach to marketing their business online. But getting them to come takes time, effort and investment.

Convert Clicks into Customers

You can have thousands of visitors a week to your website, but if no-one actually becomes your customer, what's the point. You don't have to sell online to turn clicks into customers. We can show you how.

Communicate and Relate

Harness the power of the internet to promote, communicate and build relationships with your customers and potential customers. Keep top of mind, give something in return and watch your business grow.

Measure and Refine

What you can measure you can manage. You need to monitor your online results and make improvements regularly. Actual results offer the best advice possible. But first you need the tools and knowhow.