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Online Marketing Brisbane

Friday, October 23, 2009
Many perfectionists out there would shrink at the very thought of it! Aiming for progress, not perfection.

This was one of the many messages a recent business coaching seminar I went to through Red Day Coaching.

It’s stuck with me so because I have had my own battles with this in the past. This is my take on it. Not necessarily the ‘official’ Red Day Coaching version – apologies to Red Day in advance.

So many people become paralysed by the notion that if you don’t have all the answers right now or the capacity to achieve the ultimate solution - wait until you do. I used to be a long time sufferer of this myself. What it adds up to, is a great excuse to procrastinate and not start anything.

I used to put so much pressure on myself to have every possibility and eventuality mapped out to the nth degree.

What got me over this hurdle a number of years ago was adopting my own little motivating statement - you’ll find on my whiteboard. It simply says “Do something!”. It’s not that I was sitting there staring into space - it’s to remind me that if I just start the ball rolling on projects, momentum will take over.

The key is start somewhere, anywhere. Momentum can only grow if you’re moving in the first place. As the pieces of the puzzle fall into place, you can alter your direction – but the trick is to keep moving.

Measure your success in terms of how far you’ve come, not how far you’ve got to go. Chunk it down into smaller pieces.

Well these are my pearls of wisdom.

Jane Davies
Director - Cat and Moose Marketing Solutions  
This is the first fundamental element you need for online marketing success. Seems obvious doesn't it. But many websites fail to deliver results because they lack marketing focus. If your website was a salesperson would you have sacked it by now.
Successful websites need visitors like people need air. Many businesses still rely on the "Build it and they will come" approach to marketing their business online. But getting them to come takes time, effort and investment.
You can have thousands of visitors a week to your website, but if no-one actually becomes your customer, what's the point.  You don't have to sell online to turn clicks into customers.  We can show you how.
Harness the power of the internet to promote, communicate and build relationships with your customers and potential customers. Keep top of mind, give something in return and watch your business grow.
What you can measure you can manage. You need to monitor your online results and make improvements regularly.  Actual results offer the best advice possible. But first you need the tools and knowhow.
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