How we can help

Online Marketing Brisbane

So you've got visitors coming to your website. That's an excellent start. But now you need to turn them into customers.

There are many factors that need to be in place to turn visitors into customers. Some are part of your website design and content. Others relate to what do after they have visited your site. Here are a few:

Quality website content - authentic and comprehensive but not over-the-top salesy. Free of common turn-offs such as bad spelling and poor English.
Clear 'call to actions' in prominent positions - be clear and focussed on what you want the visitor to do and make it easy for them to do it. This is inherent in a good design.
Entice them to identify themselves to you - having thousands of visitors who come and go anonomously make impressive statistics, but what you really want is to know who they are and be able to communicate with them. There are many ways to build your database via your website. Just ask us.
Make buying easy - whether you sell directly from your website (using a shopping cart) or only offline, its got to be made easy. Clunky sales and enquiry processes just annoy people. Web users have very short attention span - if you don't get it right they'll be off on your competitors' site in a flash.
Keep them coming back - many people won't buy on the first visit. You need to give them a reason to come back. Good content that engages and is constantly updated certainly helps. Newsletters and other email marketing are also effective.
Measurement - you need a tool to measure your website traffic and captures statistics of responses. Without this you'll never know what pages or call to actions work the best. You won't even know if you're getting traffic in the first place.

How we can help:

Design and build your marketing-oriented website to achieve your objectives
Content development and copywriting that engages, informs and sells
Provide the web support tools that:
- allow you to make changes to your site keep your site up-to-date and fresh
- add customer details automatically to a database when they provide their details
- track and report on your website traffic and responses
- allow you to send email marketing campaigns to people in your database - keep them engaged
- allow you to sell any products online. Watch video

Create a Marketing oriented website

This is the first fundamental element you need for online marketing success. Seems obvious doesn't it. But many websites fail to deliver results because they lack marketing focus. If your website was a salesperson would you have sacked it by now.

Attract Website Visitors

Successful websites need visitors like people need air. Many businesses still rely on the "Build it and they will come" approach to marketing their business online. But getting them to come takes time, effort and investment.

Convert Clicks into Customers

You can have thousands of visitors a week to your website, but if no-one actually becomes your customer, what's the point. You don't have to sell online to turn clicks into customers. We can show you how.

Communicate and Relate

Harness the power of the internet to promote, communicate and build relationships with your customers and potential customers. Keep top of mind, give something in return and watch your business grow.

Measure and Refine

What you can measure you can manage. You need to monitor your online results and make improvements regularly. Actual results offer the best advice possible. But first you need the tools and knowhow.